B12 is a state-of-the-art platform suitable for the learners and organizations of tomorrow.

Jean-Philippe Bradette

Co-founder and president

Pierre-Alexandre Bradette

Co-founder and chief operating officer

Julie Castonguay

Co-founder and chief experience officer

Charles-Olivier Demers

Partner, head of technology and programming

Antoine Grandchamp

Senior full-stack developer

Alex Nault

Solutions architect

Nadia Lépine

Partner, Director - Learning Transformation

Louis Auger

Apprentx is made up of experienced, motivated, and creative professionals who are passionate about your challenges.

Meet our leaders

The office

Our team

Instructional designers and programmers who designed the platform of their dreams.

Our mission

Because starting a business is a unique adventure, we have put together a short article that explains the basics of Apprentx (french only).

The team playing VR

The team eating out

Our story

We are transparent and tell it like it is. No beating around the bush! 

Intégrité

Integrity

We are not satisfied with average results: we are proactive to ensure our clients’ success.

Dépassement de soi

Going above and beyond

We think outside the box and innovate based on science.

Sortir des sentiers battus

Innovation

What drives us on a daily basis

Our values

Book a demo

Talk to sales

Discover the power of microlearning in your next training course.

B12 is the ideal application for improving your learning strategies.

More features

Enhance your brand identity and user engagement with a custom-branded interface

Personnalisation de l’interface

Turn the learning experience into a more dynamic, motivating, and efficient process.

User engagement and gamification

Use artificial intelligence to tailor your courses to individual strengths and weaknesses

Adaptive learning

Quickly develop effective programs using B12 studio

Content Development

Provides employees with the information they need, when they need it

Learning in the flow of work

B12 provides real-time dashboards and analytics to help you make data-driven decisions

Dashboards and analytics

microapprentissage

Effective employee training implies long-term knowledge retention. B12's science-driven microlearning features make your training program hard to forget.

Make any training unforgettable with microlearning

Design engaging microlearning activities with ease using our intuitive content studio. Whether you’re starting from scratch or customizing existing modules, our platform enables you to upload any type of content and create comprehensive training programs in minutes. 

Studio

Create microlearning activities from scratch 

B12 is designed to create short, memorable training with focused practical exercises, and uses spaced repetition to reinforce training and maximize knowledge retention.

SHORT-FORMAT

Great training come in small packages

To create memorable and lasting learning experiences, our platform focuses on engagement and gamification. Through challenges, points and rankings, we make sure your employees are not only learning but having fun while they do.

ENGAGEMENT

Enjoyable training has a longer-lasting impact

Experience microlearning that fits into daily workflows, allowing your employees to learn without leaving their desk. With daily exercises that take just minutes, your employees can improve their skills consistently, without interrupting their work.

IN THE FLOW OF WORK

Incorporate skills development into daily workflows effortlessly

A game changer integration for our customers

In our opinion, B12 is an extremely powerful learning reinforcement tool, both technologically and neuroscientifically. Used at Sainte-Anne as part of a pilot project, this application has won the hearts of students and teachers alike. Teachers are using the application's data tables to better meet the needs of their students. B12 is poised to become the ultimate data analytics and personalization experience in learning.

Collège Saint-Anne

Directrice de l'innovation pédagogique

micro-apprentissage

Sustainable training with micro-apprenticeship

Microlearning

Short learning content that produce long-term results

Create, customize, and deliver training modules in minutes, ensuring that your employees develop the skills they need for their job.

Build and deliver in minutes

B12 seamlessly integrates microlearning activities into your employees' daily routines, allowing them to develop new skills without disrupting their workflow.

Learn in the flow

We help employees retain and recall critical skills and knowledge more effectively by breaking down complex information into manageable chunks.

Remember it  this time

Let us show you what the future of employee training looks like

Insurance companies love B12  

Industrielle alliance

beneva

Desjardins

 Have a positive impact on your team’s results and confidence with a three-step deployment.

B12 lets your create your insurance training program in no time

You can easily import content or integrate your LMS with B12 Design Studio to start building micro-learning activities.

Create (or import) your training content in B12

Let our program wizard do the heavy lifting and create adaptive reinforcement programs to meet your training goals.

2. Leverage our program wizard to build your reinforcement program in minutes

Measure knowledge retention and skills development in intuitive dashboards, and build additional programs to close learning gaps.

3. Measure knowledge gain and adapt training for struggling learners

FORMATION A LA VENTE (1)

Revolutionize your agents and brokers training with our cutting-edge learning platform, keeping your team at the forefront of the competitive insurance industry.

The training platform to get your insurance agents ahead of the competition

Leverage microlearning and spaced repetition to accelerate employee training and deliver effective learning outcomes.

MICRO-LEARNING

Short and effective insurance training is best adapted for an ever-evolving industry

Everyone learns at a different pace, with different types of training activities. B12 lets you identify struggling agents and fill learning gaps with personalized courses, at scale.

ADAPTIVE LEARNING

Deploy adapted learning boosters to make sure every employee is up to speed

Insurance agents are always engaging with customers and have little time to watch hours of training videos. B12 brings short training activities directly within their daily workflow.

MICROSOFT TEAMS INTEGRATION

Deliver training activities in their flow of work

B12’s gamification features promote healthy competition among team members, fostering growth and skill enhancement.

Turn training into a competition to keep employees actively learning

B12's performance dashboards provide real-time insights into each learner's progress, enabling you to make informed adjustments to their learning paths.

PERFORMANCE

Track knowledge gain to identify where to improve 

Hear from the insurance industry

Assurances

Equip your agents and brokers with the most up-to-date products and services on the market.

Insurance

Insurance agents are results-driven. B12 is a science-backed training application that accelerates skills development, leveraging proven learning methods to achieve tangible results for your team and your organization.

Empower your employees to outperform themselves

B12 is a cost-effective solution for training insurance agents, delivering tangible and measurable results while minimizing training expenses.

Cut the training costs

Your insurance team deserves the tools necessary to achieve exceptional results for your organization.

Set them up for success

A well-equipped insurance frontline ensures superior customer service and happier clients.

Keep your customers satisfied

Schedule a demo

Contact us

Equip your team to surpass its sales targets

Customers love B12

Tanguay

Agnico Eagle

CSMO

Collège Sainte-Anne

Énergir

Médecins du monde

IOM UN Migration

Air Canada

Winpak

Dis-moi

Fonds de solidarité FTQ

Commission de la construction du Québec

FAQ about Sales Training

Make a positive impact on your sales without fuss.

Launch your sales training program in no time

Studio B12 makes it easy to design and edit your content from one place.

1. Create (or import) your training content in B12

Plan and deploy your activities in the workflow for unprecedented efficiency.

2. Deploy microlearning activities directly to your workforce

Short and effective activities spaced over time are the recipe for a successful transformation.

3. Assess and reinforce to maximize knowledge retention

FORMATION A LA VENTE

Achieving your goals has never been easier: a motivated, informed, and ready-to-excel team thanks to the B12 app

The training platform to develop the sales team you need

Offer short, engaging training modules that keep your employees interested and attentive.

MICROLEARNING

Trade long sales training seminars for short and effective learning activities 

Counteract the forgetting curve and boost your team's sales skills with spaced reinforcement activities.

REINFORCEMENT TRAINING

Practice makes perfect for sales skills development

Engage your team with friendly competitions, celebratory moments, and achievement badges

Keep your sales team engaged and driven to succeed

Reinforcement activities that personalize themselves according to the successes and failures of each member of your sales team.

Get your salespeople to perform at the same level

See what our users think about B12

ventes

Achieve your objectives by motivating and mobilizing your teams.

Sales training

B12 combines the power of cognitive science, artificial intelligence, and advanced analytics to develop the best sales practices.

Train your sales team to outperform and close more deals

Take advantage of personalized reinforcement trainings that focus efforts in the right places.

Increase productivity and boost sales

Access your programs without even leaving the Teams application.

Easily completed within the daily workflow

Suggest capsules that complement each other well between tasks.

Short and effective learning activities

Encourage and develop safety reflexes for your entire team.

FAQ about Health & Safety Training

Better safe than sorry, switch to B12 now.

Launch your health & safety training program in no time

B12 Studio makes it easy to design and edit your content from one place.

Plan and deploy your activities in Microsoft Teams for unprecedented efficiency.

Short, effective activities spaced over time minimize risk.

Frame 69

Make the safety and well-being of your teams a priority for everyone with the power of B12.

The training platform to keep your team safe

Replace long readings and multi-day trainings with short, interactive activities that focus on good health and safety behaviors.

Safety training is best delivered in micro-courses, not long training manuals

Reinforce good SST practices with short reinforcement activities spaced over time that reduce the forgetting curve.

Your workers can’t risk forgetting safety protocols

Create programs that allow for friendly, risk-free competition based on badges, scores and bets.

GAMIFICATION

Remove the boring factor from your satefy training programs

Let artificial intelligence work its magic by providing employees with customized programs based on their riskier behaviors.

Make sure every worker is properly trained on health & safety measures

More than 20 000+ happy users

Sante et securite

Ensure and measure compliance and confidence in best practices for the well-being of one and of all.

Health & Safety training

The artificial intelligence, cognitive science and advanced analytics behind the application allow you to develop the right reflexes for safe work environments.

Protect your people from workplace hazards with B12

Use neuroscientific advances for sustainable safety behaviors.