B12 is a state-of-the-art platform suitable for the learners and organizations of tomorrow.

Jean-Philippe Bradette

Co-founder and president

Pierre-Alexandre Bradette

Co-founder and chief operating officer

Julie Castonguay

Co-founder and chief experience officer

Charles-Olivier Demers

Partner, head of technology and programming

Antoine Grandchamp

Senior full-stack developer

Alex Nault

Solutions architect

Nadia Lépine

Partner, Director - Learning Transformation

Louis Auger

Apprentx is made up of experienced, motivated, and creative professionals who are passionate about your challenges.

Meet our leaders

The office

Our team

Instructional designers and programmers who designed the platform of their dreams.

Our mission

Because starting a business is a unique adventure, we have put together a short article that explains the basics of Apprentx (french only).

The team playing VR

The team eating out

Our story

We are transparent and tell it like it is. No beating around the bush! 

Intégrité

Integrity

We are not satisfied with average results: we are proactive to ensure our clients’ success.

Dépassement de soi

Going above and beyond

We think outside the box and innovate based on science.

Sortir des sentiers battus

Innovation

What drives us on a daily basis

Our values

Book a demo

Talk to sales

Ready to accelerate your teams' skills development?

B12 is the ideal application for improving your learning strategies.

More features

Enhance your brand identity and user engagement with a custom-branded interface

Interface Customization

Turn the learning experience into a more dynamic, motivating, and efficient process.

User engagement and gamification

Use artificial intelligence to tailor your courses to individual strengths and weaknesses

Adaptive learning

Quickly develop effective programs using B12 studio

Content Development

Provides employees with the information they need, when they need it

Learning in the flow of work

B12 provides real-time dashboards and analytics to help you make data-driven decisions

Dashboards and analytics

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B12’s Content Studio lets you create (or import) training content and customize your training programs to meet any learning goals you set up effortlessly.

Build your training program to suit every learner in minutes

Create (or import) your learning activity from a wide range of content, whether it’s text, images, videos, questions, diagrams, polls, etc.

CONTENT STUDIO

Turn any training content into a learning activity

Allow each learner to follow a tailored path that aligns with their specific role and development needs.

LEARNING ARCHITECTURE

Easily organize your training program into personalized learning sequences 

With built-in robust testing tools, B12 enables you to create advanced, personalized quizzes, polls, multiple-choice questions, and more, tailored to assess your learners' skills and progress effectively.

TESTING TOOLS

Build custom practical activities with questions & surveys to test learners

Save valuable time with the Program Wizard, which allows you to instantly generate reinforcement training activities, speeding up your training process while keeping learners actively involved.

PROGRAM WIZARD

Let B12’s program wizard generate reinforcement training activities in seconds

A game changer integration for our customers

In our opinion, B12 is an extremely powerful learning reinforcement tool, both technologically and neuroscientifically. Used at Sainte-Anne as part of a pilot project, this application has won the hearts of students and teachers alike. Teachers are using the application's data tables to better meet the needs of their students. B12 is poised to become the ultimate data analytics and personalization experience in learning.

Collège Saint-Anne

Directrice de l'innovation pédagogique

Training content creation

Spend less time creating content and  more time driving results

Our Content Studio allows you to organize personalized learning sequences, ensuring that employees receive targeted, relevant training that matches their roles and skills.

Customizable and scalable learning sequences

With B12, you can develop training programs that are not only time-efficient and resource-conscious but also yield enhanced learning results.

Reduce training costs and time

Whether you’re training a small team or an entire workforce, B12 allows you to quickly build and organize learning sequences that drive focused skill growth.

Accelerate skills development at scale

Discover additional features that enhance your learning experience and drive better results for your organization training programs. 

Engagement (1)

Leverage B12 gamification and engagement features to improve  knowledge retention and maximize the impact of your training program.

Create an effective learning experience with learner engagement

Add ‘friendly competition’ to your learning experience with leaderboards, badges and challenges. 

GAMIFICATION

Challenge your team and keep score to foster active participation

Engagement and learning metrics provided by B12 can be tied to your employee recognition program for better impact on employee performance and motivation.

RECOGNITION

Track top performers for your employee recognition program

Visualize engagement metrics in dashboards and get notified by email when poor performance needs to be addressed and adjusted.

TARGETED ADJUSTMENTS

Monitor low engagement for targeted interventions

Active and engaged learners are more committed to continuous learning and skills development, which leads to a more productive workforce and better business performance.

LEARNING CULTURE

Build a culture of learning within your organization

Learner Engagement

B12 leverages user engagement to boost  adoption and retention

The interactive and engaging nature of microlearning content keeps motivation high, leading to better adoption and more consistent application of learned skills.

Bite-sized engaging content is easier  to take on

Employees feel more motivated and invested in their development when they are engaged. Gamification features like badges, challenges, or personalized learning paths create a sense of ownership over their progress.

Improve motivation and completion rates

Engaging content helps employees stay focused and attentive, which boosts retention of the material. When learners are actively participating, they're more likely to remember and apply the information in their work.

Engaging learners, lasting knowledge

Empower Your Employees with Training That Works.

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With adaptive learning, our training platform personalizes learning in real time and dynamically adjusts content based on individual progress, keeping employees engaged, challenged, and continuously growing.

Deliver personalized training that adapts as your employees level up

Our AI-powered adaptive platform assesses knowledge in real time, tailoring each training session to keep employees challenged, engaged, and always progressing

AI-DRIVEN TRAINING

Training That Thinks Ahead—Powered by AI

Our adaptive platform lets you set the ideal learning frequency, ensuring employees stay engaged, retain knowledge, and upskill efficiently, without falling behind or feeling overloaded.

TRAINING PACE

Adapt Training Frequency to Keep Learners on Track

Stop wasting time on ineffective training. Our AI-powered platform predicts knowledge gaps, adjusts content in real time, and reinforces weak areas—ensuring employees master new skills faster.

ADAPTIVE TRAINING

No More Guessing—AI Pinpoints Gaps and Fills Them Instantly

Whether you’re training new hires, upskilling specialists, or developing leadership talent, our adaptive learning platform scales effortlessly. Create customized learning paths for roles, teams, or entire departments, ensuring everyone gets the training they need—when they need it.

SCALABLE TRAINING

Adaptive Learning That Fits Every Role and Every Team

Adaptive Learning

Train Your Team the Smart Way with B12 — With Learning That Adapts

Traditional training is rigid and ignores individual learning speeds. Our platform personalizes learning in real time for faster upskilling and better retention.

Say Goodbye to One-Size-Fits-All Training

Generic training disengages employees. Our adaptive platform keeps them motivated with personalized content, interactive experiences, and progress-based challenges.

Training That Captivates, Not Frustrates

Training a diverse workforce is complex. Our adaptive platform personalizes learning for every role and skill level—seamlessly, all in one place.

One Platform, Unlimited Learning Paths

Connect with your teams where they already are.

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B12 is natively integrated with Microsoft Teams to allow continuous learning for employees within their workflow, based on the Learning in the Flow of Work approach.

Deliver learning activities seamlessly into your team’s day-to-day workflow

With just a few clicks, B12 lets you easily select a a group of employees and assign targeted training programs and exercises to elevate their skills.

TARGET

Select and target the team you need to train in seconds

B12 lets you plan training activity schedules that are easy to oversee and perfectly synced with your team’s Outlook Calendar or Google Calendar.

PLAN

Create a flexible and easily manageable deployment schedule

B12 allows for seamless sharing of microlearning activities across multiple channels, including Microsoft Teams, email, or SMS.

DELIVER

Share training activities on Microsoft Teams, by email or by SMS

Keep tabs on your team’s training progress and analyze results with ease on B12’s dashboards.

MEASURE

Track activity completion and results within B12 platform

Minimize workflow disruption to maintain productivity

Employees are more likely to remember and use what they've learned when it directly relates to their current tasks.

Apply new knowledge on the spot

Learning in the flow of work reduces need for costly training workshops or seminars, while still delivering high-quality learning experiences.

Reduce costly training sessions

When learning is directly tied to their daily tasks, it becomes more relevant and motivating for employees, leading to better outcomes and a more engaged workforce.

Improve employee engagement

Unlock the Power of Data-Driven Training.

microapprentissage

With advanced learning data and insights, you can measure learners deep learning and track progress all the way to skill application to deliver improved training outcomes for your organization.

Maximize Learning Outcomes with Actionable Data & Insights

Out-of-the-box, B12 tracks essential learning metrics & KPIs to measure progress, engagement and performance of every learner and ensure your training program achieves maximum impact.

KPI & LEARNING METRICS

Track Key Learning Data to Maximize Training Success

Focus on the learning data that matters most to you with custom views and personalized dashboards and reports.

CUSTOM VIEWS 

Build Custom Views for Personalized Learning Insights

Turn raw data into charts, graphs, tables or visual trends to simplify decision-making and improve outcomes for your organization.

VISUAL REPORTING

Simplify Data Analysis with Visual Reporting Tools

B12 automatically analyses learning data to identify trends and learning gaps, and provide actionable insights to help you fine-tune your training experiences.

LEARNING INTELLIGENCE

Boost Training Effectiveness with Data-Driven Insights

micro-apprentissage

See right through the data with B12’s Analytics

Learning analytics helps you identify struggling learners, allowing for targeted support and personalized interventions to improve their success and keep them on track.

Focus on struggling learners

B12’s advanced learning analytics enables the customization of training paths for each employee, leading to increased engagement, effectiveness, and improved retention and performance.

Personalized training at scale

B12’s analytics lets you measure training impact by tracking key metrics & business KPIs, helping you assess effectiveness and demonstrate ROI of your training programs.

Measure training impact

Discover the power of microlearning in your next training course.

Effective employee training implies long-term knowledge retention. B12's science-driven microlearning features make your training program hard to forget.

Make any training unforgettable with microlearning

Design engaging microlearning activities with ease using our intuitive content studio. Whether you’re starting from scratch or customizing existing modules, our platform enables you to upload any type of content and create comprehensive training programs in minutes. 

Studio

Create microlearning activities from scratch 

B12 is designed to create short, memorable training with focused practical exercises, and uses spaced repetition to reinforce training and maximize knowledge retention.

SHORT-FORMAT

Great training come in small packages

To create memorable and lasting learning experiences, our platform focuses on engagement and gamification. Through challenges, points and rankings, we make sure your employees are not only learning but having fun while they do.

ENGAGEMENT

Enjoyable training has a longer-lasting impact

Experience microlearning that fits into daily workflows, allowing your employees to learn without leaving their desk. With daily exercises that take just minutes, your employees can improve their skills consistently, without interrupting their work.

IN THE FLOW OF WORK

Incorporate skills development into daily workflows effortlessly

Sustainable training with micro-apprenticeship

Microlearning

Short learning content that produce long-term results

Create, customize, and deliver training modules in minutes, ensuring that your employees develop the skills they need for their job.

Build and deliver in minutes

B12 seamlessly integrates microlearning activities into your employees' daily routines, allowing them to develop new skills without disrupting their workflow.

Learn in the flow

We help employees retain and recall critical skills and knowledge more effectively by breaking down complex information into manageable chunks.

Remember it  this time

Let us show you what the future of employee training looks like

Customers love B12

Have a positive impact on your team’s results and confidence with a three-step deployment.

B12 lets your create your training program  in no time

Our training platform accelerates onboarding with personalized, bite-sized learning that helps new hires quickly build the skills they need to excel—boosting confidence, reducing ramp-up time, and ensuring they become high performers from day one.

Turn new hires into high performers in no time

Our users certainly sound happy 

Onboarding Training

B12 boosts manufacturing team safety and productivity with AI-driven training. Personalized learning improves skills, ensures compliance, and reduces errors.